First Round Sports partner with companies looking to position their products and services in the sports marketplace. Whether it's experiential marketing, sponsorship, branding and positioning services, we are there to assist with developing and executing a marketing program that deliver results.

Our marketing services include:

  • Strategic Planning
  • Sales Promotion
  • Branding and Positioning
  • Sponsorship Evaluation
  • Image Creation and Management
  • Experiential Marketing
  • Sampling & Mobile Marketing


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About Us

 First Round Sports Group is the leading provider of sports management services by providing professional services to each client that exceeds their expectations. We are a small agency that provides a full range of business services which are specifically tailored to each client.

 The Team



Brian Haynes, M.B.A. -- Founder/CEO.

His professional career includes 15 years of marketing, advertising, athlete representation, event management, sports promotions and hospitality experiences. He is a self-starter who is committed in providing innovative services that exceeds clients' expectations. He holds an M.B.A. and a Bachelors in Sports Management.




Benny Allen -- Director of Athlete Services.

 Benny has a wealth of knowledge with over 20 years of experience representing athletes in the NFL and MLB. He is a skilled contract negotiator, known for his diligent preparation and tactful presentation. He infuses clients with self-confidence and empowers them with knowledge to maximize their opportunities both on and off the field.





Bernard Haynes -- Director of Corporate Marketing.

He has over 25 years of marketing, management and sales experience. A high achiever with strong leadership abilities, he has an entrepreneurial spirit that is complemented by his ability to be both innovative and creative. A strategic thinker with the ability to perceive future needs, he is able to develop successful and innovative growth strategies that expand product offerings that keep clients profitable.



Jadia Peoples -- Director of Event Services.

She has over 10 years of event management experience. With an emphasis on details, she will "roll up her sleeves" to make sure the event far exceed expectations. Inspired to think out-side-the-box, she have created first-class events that left a lifelong impression on attendees.






FRSG provides an innovative athletic training service that is unlike any other service in the market. Our athletes gain competitive edge by receiving insight from our professional training staff (Trainer, Scouts, Coaches). The skills and training obtained by First Round Training can be the difference between an athlete playing in Division I college, making 1st Team All American, or starting on a professional team. Our training services assist athletes in becoming exceptional players.

First Round Training services consist of:

  • Strength & Condition Training
  • Diet Assessment
  • Nutritional/Supplement Assessment
  • Speed Training
  • Tape/Film Evaluation
  • Skills Drills









Mike Tolbert - FB - (NFL) - Carolina Panthers, San Diego Chargers


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Ken Shackleford - OT - St. Louis Rams (NFL), Kansas City Chiefs (NFL), West Texas Roughnecks (IFL)


First Round Sports represents some of the top athletes in professional sports. We offer a full range of professional services all of which is specifically tailored around the client. We provide our clients with 100% integrity, loyalty, and professionalism. These key benefits are the necessary tools that give us the competitive advantage. We believe that comprehensive management service includes counseling clients before they sign their first professional contract.

 Contract Negotiations

 We perform extensive research on the current year rookie cap, prior year contract and the overall salary cap of each team. We asset our client's current and future value and negotiate on top.


Marketing & Endorsement


We takes great pride in making our client's name a success outside of the arena, while he makes it a success on the playing field. We will plan and implement an effective marketing plan that will create a strong presence in the marketplace while generating additional income for the client.


Our marketing services:


  • Endorsements


  • Speaking Engagement


  • Community Involvement


  • Charities & Foundations


Financial Management


We strides on the financial security of its clients by offering investment programs, real estate and auto assistance, insurance, tax planning, wills & trust, and estate planning.

Training & Draft Preparation


First Round Sports offers full-service event management services specialize in developing, executing, maintaining, and evaluating events. Our event management team are experts in the development and implementation of key strategies for event logistics. First Round Sports owns and manages GotSkillz Sports.

First Round Events service includes:

  • Stategic planninggs-missteen5
  • Logo and website design
  • Budgeting
  • Concept development
  • Venue negotiations
  • Measuring and reporting post-event results
  • Sponsorship sales and fulfillment
  • Event operations
  • Hospitality and entertainmet

"We have worked with First Round Sports to organize the GotSkillz Campus Challenge at our school for two years. They have always provided excellent customer service as well as a fun event for the students. We don't have a lot of recreation space on our campus, so this brings an option for our students that normally don't have one. We appreciate all they do to make this event a success!" Berry C. (Guilford Tech Community College)